Does your car battery have enough power to continually start your engine during cold weather? Oil gets thicker at low temperatures so it takes more amps to crank a cold engine when you try to start it. Stop into any Dunn Tire location for a FREE battery life check. We’ll give you a printout of the results. Call ahead to help minimize wait time.Top
Pat Logue, Managing Director of Retail Operations for Dunn Tire, was recently interviewed for an article appearing in Tire Review: Sports Marketing: Turn Sports Fans into Your Fanatics. The article discusses some of the marketing opportunities that sporting events can offer.
In a recent report, “Year in the Sports Media Report: 2013,” Nielsen claims that more than 33 billion hours of national sports programming were consumed by 255 million people, up 27% from the 26 billion hours consumed in 2003. Consumers spend tons of time watching sports and engaging in activities surrounding those sports. That’s a lot of potential customers to reach either regionally or nationally.
While major tire manufactures are prominently sponsoring national events, sports marketing isn’t just for the tire companies; savvy tire dealers get in on the action, as well.
Buffalo-based Dunn Tire has taken full advantage of CTA’s sports investment. The Continental brand, as the official tire of the Watkins Glen International racetrack as well as the official tire of IMSA, approached Dunn Tire with an opportunity to sponsor a Michael Shank Racing car.
Michael Shank Racing branded its car with Dunn Tire logos and visited multiple Dunn Tire locations prior to the Watkins Glen IMSA event. At the race itself, Dunn Tire used its Facebook page to invite people to come take picture with the car and visit Dunn Tire at a hospitality area. Its wholesale business, Express Tire, also took advantage, inviting dealer customers to the event.
“Having a Dunn Tire car with our name on it actually racing certainly helps our overall awareness,” says Pat Logue, director of marketing for Dunn Tire. “It also gave us the opportunity to entertain both customers of the retail organization as well as customers of the wholesale organization.”
Dunn Tire also sponsors the hometown NFL Buffalo Bills, NHL Buffalo Sabres, Syracuse University and the University of Buffalo.
“When you can tie Dunn Tire to the Buffalo Bills or the Sabres or Watkins Glen, that helps your overall profile because those are great brands in and of themselves,” adds Logue.
For Dunn Tire, treating sports sponsorships as a business relationship is key. The majority of the tire business’ sports sponsorships are collaborations with tire manufacturers.
“We start a proposal with our reps well in advance of the season,” relates Logue. “It’s important to realize that the manufacturers have their priorities too as far as where they want to spend their money. It’s a lot of dialogue with your rep.”
From there, continuing the partnership is key. Logue meets with his reps every year to discuss what the manufacturer liked, didn’t like and what makes sense for the next year.
“It’s got to work for both of us. You’ll never renew it if it only works out for one of us,” adds Logue.
One example of a program that worked for both Dunn Tire and Michelin North America Inc. was a co-branded hat that Dunn Tire gave away at the Bills’ home games. Fans who received the hat could bring it into a Dunn Tire store to receive a discount on a set of Michelin tires.
When implemented successfully, regional sports marketing can be a great vehicle to increase exposure, generate awareness, engage new audiences, and ultimately drive new businesses to the stores.Top
This time of year, we tend to see extreme temperature drops. In fact, weather experts confirm another polar vortex is set to return this week with arctic blasts expected to hit everyone east of the Rockies. While we can bundle up with extra layers, our cars are left to fight the elements. Cold temperatures can immediately impact your tire pressure. Keep an eye for the symbol to the right – these are common alerts on your dashboard that help to keep you informed of your vehicle’s condition. If you see this indicator, you should take swift action to check and correct your tire’s air pressure.
The rule of thumb is for every 10° Fahrenheit change in air temperature, your tire’s inflation pressure will change by about 1 psi (up with higher temperatures and down with lower). In other words, if it were 40 degrees yesterday and -2 degrees today, you may experience a 4-5 psi loss in tire pressure. This may be enough to activate your low air pressure light.
Low air pressure should not be taken lightly
Not only is driving around with low tire pressure dangerous, it can damage your tires. It puts added stress on the sidewall which may cause them to wear quicker. Your goal should be to drive safely and to extend the life of your tires by maintaining proper tire pressure. You should also check the air pressure of your spare tire – so it’s ready if you need it. As always, if you have questions – please contact the nearest Dunn Tire store.
As we welcome in a New Year, many people are focused on keeping resolutions that will improve or simplify their life for the months ahead. Perhaps the most obvious resolution is car care maintenance. Vehicles can run a long time with the proper care. A car built in the last decade has a good chance of running well up to 150,000 miles. People want to maximize their car investment and get a good return. In fact, according to an annual study by IHS Automotive “the average age of vehicles on U.S. roads has hit a plateau of about 11.4 years.” At the same time, the number of vehicles on the road reached a record level of almost 253 million.
Basic car maintenance includes oil changes, tire rotations, tire alignment, checking tire pressure and visually inspecting the tread depth for uneven wear or damage. Not only can this help minimize the likelihood of major repairs – it’s required to keep tire warranties valid.
As we discussed in a recent article, treadwear warranties on replacement tires are offered by most major tire manufacturers. The goal is to help protect consumers in the case of significant premature tire wear. To maintain the warranty policy, the consumer will need to prove that the tires were properly inflated, aligned and rotated. The interval most vehicle and tire makers recommend for tire rotation is every 5,000 to 8,000 miles. Other vehicle repairs (or replacement parts) may include suspension or brakes as necessary to keep the tires functioning properly.
If the tires have been properly maintained, all four tires should wear uniformly at the same rate. If the worn appearance indicates the tires were not appropriately maintained, the tire manufacturer may not honor the treadwear warranty.
Vehicles that have routine scheduled maintenance last longer, are safer and have less incurred repair costs over time than vehicles that are not serviced regularly. Make your resolution to keep your car running at tip top shape with basic car care. Contact the nearest Dunn Tire for assistance.Top
One of the big factors in driving safely in winter is the condition of your tires. Driving on tires with little or no tread is not only dangerous, it can put your life at risk. The video below is a recent news segment from WKBW TV in Buffalo, NY. It shares some helpful information on preparing for winter driving.
If you have any question on winter driving or the condition/safety of your tires, please contact the nearest Dunn Tire store.